On April 6th there will be a job fair for communication students on campus! Its a great opportunities for students like me who have been procrastinating on the summer internship. But now its time to prepare!
STEP 1: RESUME
- Before you can go to any job fair you MUST have a proffesional and relevant resume. The fact that you were in theater freshman year of high school is no longer that relevant. Include ANYTHING that makes you a better communicator, especially the courses you have taken in college.
STEP 2: RESEARCH
- The first step is to select which companies/ agencies you are interested in working with. It is your job to then do some background research on theses entities. Know their history, their mission, and relevant and recent doings of the company. click here to view the complete list of attendees to the job fair.
STEP 3: DETAILS
- Now that your resume is ready and you are familiar with the places your hopping to intern for it is time to put the cherry on top. Shine your shoes, iron your shirt and pick out your most professional attire. Sometimes how you look can make all the difference or even can distinguish you from thoes also applying. If you don't look the part, chances are you won't get the part.
For more information on the communications job fair click here.
Thursday, March 22, 2012
SXSW
I have never seen the city of Austin so alive. In broad daylight 6th street was cramed with Austinites and out of towners alike. Live music drifted out from every bar and free merchandice was being passed out like candy. World reknown artists such as Eminem, The Shins, 50 cent and Skrillex played along side underground local bands. The festival spread all over downtown and posters, logos and advertisement was rampant on every corner.
SXSW is a PR dream. The festival is sure to generate fond memories so associating ones brand with such an occasion will help make a lasting impression. At Chiddy Bang I was pulled over by a concert goer who proceeded to pour my Vitamin Water (it was free, of course) all over his iphone. I was amazed and shocked as he told me about his product which uses nano technology coating to protect any electronic device.. starting at only $80. If that doesn't get a consumers protection, I don't know what would.
I ate free Salt Lick barbeque, drank all the free vitamin water i could handle, and even got free popcicles. It was a battle ground of who could stand out and get their name out there. I would say the most over the top thing was the dorito stage where Snoop Dog performed. It stood out and was a centerpiece in conversation.
SXSW is a PR dream. The festival is sure to generate fond memories so associating ones brand with such an occasion will help make a lasting impression. At Chiddy Bang I was pulled over by a concert goer who proceeded to pour my Vitamin Water (it was free, of course) all over his iphone. I was amazed and shocked as he told me about his product which uses nano technology coating to protect any electronic device.. starting at only $80. If that doesn't get a consumers protection, I don't know what would.
I ate free Salt Lick barbeque, drank all the free vitamin water i could handle, and even got free popcicles. It was a battle ground of who could stand out and get their name out there. I would say the most over the top thing was the dorito stage where Snoop Dog performed. It stood out and was a centerpiece in conversation.
Thursday, March 8, 2012
In the Eye of the Perceiver
In marketing, public relations, and advertising perception is everything. Suppose an advertiser uses a sweet Golden Retriver in order to illicit warm fuzzies for a product. And now suppose that the viewer watching the ad is grieving due to their own Golden Retriver being hit by a car.... this does NOT bring warm fuzzies but instead illicits a sadness that is now associated with the product being advertised.
Communicating, rather it be from a marketer or a PR practitioner, is a risky buissiness. A person's perception is caused by all the events that have happened in a person's life. Communicating is a dance in which you sweep in and tip toe around. You have to be engaging without being overbearing, and interesting without being offensive. You never know when what you may say may strike a nerve and must always be ready to recover from these mishaps.
Some ways to avoid this is to KNOW who your talking to! Do your research to minimize the possibility of offending. You want to be peceived in the best light possible so even though you can not predict every bad topic, you can do your research and know what the client is interested in. If you falter in a conversation or hit a snag, a smile and an apology will do wonders. Always remember that you are talking to another human being!
While Golden Retrivers are usually a safe bet, the truth is that you will never know a person's life story and thus how and why they perveive a message the way they do. Be careful with your words because they are your trade.
 |
| My perception is that this dog is CUTE! |
Communicating, rather it be from a marketer or a PR practitioner, is a risky buissiness. A person's perception is caused by all the events that have happened in a person's life. Communicating is a dance in which you sweep in and tip toe around. You have to be engaging without being overbearing, and interesting without being offensive. You never know when what you may say may strike a nerve and must always be ready to recover from these mishaps.
Some ways to avoid this is to KNOW who your talking to! Do your research to minimize the possibility of offending. You want to be peceived in the best light possible so even though you can not predict every bad topic, you can do your research and know what the client is interested in. If you falter in a conversation or hit a snag, a smile and an apology will do wonders. Always remember that you are talking to another human being!
While Golden Retrivers are usually a safe bet, the truth is that you will never know a person's life story and thus how and why they perveive a message the way they do. Be careful with your words because they are your trade.
Festivals and their Bad Rap
YES. I go to music festivals. NO. I don't do drugs. These days everyone thinks that if you listen to dubstep and electronic music you do drugs. That is not true! The music is on another level, the beats are so catchy and stimulating that every concert is a mind blowing experience in itself. From a PR standpoint however, these festivals are a nightmare.
You see in the media that teenage overdoses at these concerts are a reoccuring thing. These kids go to the festival in fuzzy boots, a thong and a bra and take drugs instead of appreciate the music. Not everyone at these concerts are ravers, but these unfortunate deaths have caused this misconception.
Insomniac Events is a bit of a PR nightmare. The company made a whopping $33 million from their events last year but also sent more than 200 teens to the hospital. 2 years ago in Los Angeles a 16 year old girl used a fake id to get into the venue and overdoesed on ectasy and died. It was a tradegy and many wondered how Insomniac let this happen. Artists walked off stage a year later at EDC festival in Dallas when 2 teens died and over 30 were carried away in ambulances for heat exhaustion.
These concerts can be called modern day Woodstock Festivals and it will be interesting to see if Insomniac will survive the lawsuits and controversy. I hope for their sakes they have a team of PR gods by their side. As for me, I am there for the music and I know there are many like me there for the same reason.
Check out these links to Insomniac Events and leave a comment on your opinion of these Rave Festivals!
Nocturnal Wonderland
Electric Daisy Carnival
You see in the media that teenage overdoses at these concerts are a reoccuring thing. These kids go to the festival in fuzzy boots, a thong and a bra and take drugs instead of appreciate the music. Not everyone at these concerts are ravers, but these unfortunate deaths have caused this misconception.
Insomniac Events is a bit of a PR nightmare. The company made a whopping $33 million from their events last year but also sent more than 200 teens to the hospital. 2 years ago in Los Angeles a 16 year old girl used a fake id to get into the venue and overdoesed on ectasy and died. It was a tradegy and many wondered how Insomniac let this happen. Artists walked off stage a year later at EDC festival in Dallas when 2 teens died and over 30 were carried away in ambulances for heat exhaustion.
These concerts can be called modern day Woodstock Festivals and it will be interesting to see if Insomniac will survive the lawsuits and controversy. I hope for their sakes they have a team of PR gods by their side. As for me, I am there for the music and I know there are many like me there for the same reason.
Check out these links to Insomniac Events and leave a comment on your opinion of these Rave Festivals!
Nocturnal Wonderland
Electric Daisy Carnival
Subscribe to:
Posts (Atom)